iPhone buying guide

For most people the iPhone 16 or 15 covers everything — great camera, all-day battery, comfortable size. The Pro models are for photographers and heavy users who want the best Apple makes.

Size

Standard (6.1") fits most pockets and bags. Plus and Pro Max (6.7–6.9") give better battery and a larger screen but are genuinely large phones.

Camera

All iPhone 15/16 models shoot excellent photos. The Pro adds a 5× telephoto lens and more manual control for video.

Budget

iPhone 14 and 15 standard are strong at lower price points. Only buy a Pro if you'll use the camera system that justifies it.